Make every redesign proposal answer the same business problem
Before comparing fees, write down why the current website is being replaced. Typical reasons include weak mobile experience, poor conversion, outdated design, difficult editing, slow performance, limited service architecture or disconnected forms and CRM. Ask each shortlisted agency to explain which of those problems its proposal is designed to solve.
Demand an SEO migration plan if the current site already ranks
A redesign can damage organic visibility when useful URLs disappear or page topics change without redirects. Ask whether the agency will review indexed pages, existing search traffic, backlinks and important landing pages before changing structure.
Compare redesign scope line by line
| Area | What to clarify |
|---|---|
| Content | Which pages are rewritten, migrated or supplied by you? |
| Design | Is the work custom or based on an existing theme/system? |
| SEO | Who maps URLs, metadata and redirects? |
| Tracking | Who checks analytics and conversion events after launch? |
| Forms | Are current forms rebuilt and tested? |
| Support | What happens after the new site goes live? |
Use Kydos' published web scopes as a comparison point
Kydos publishes Starter, Professional and Enterprise web scopes. Starter covers 3 to 5 pages, mobile optimisation, basic SEO setup and one revision round. Professional supports up to 10 pages, custom design, forms, CRM/social integrations, blog setup and two revision rounds. Enterprise is for more advanced functionality such as APIs, advanced forms and dashboards, with a dedicated manager and three months of support.
Ask what happens to analytics and lead tracking
A redesigned website should not go live with broken conversion tracking. Ask which forms, calls, bookings or purchases are currently measured, and how those events will be tested after launch. If paid media is running, tracking continuity is especially important.
Clarify what survives from the current website
Useful content, customer resources, legal pages, downloads, forms and integrations may already work well. A good redesign proposal should distinguish between what needs replacing and what should be preserved.
Choose the proposal with the clearest launch checklist
The strongest redesign proposal should explain mobile QA, browser checks, redirects, forms, analytics, metadata, indexing and post-launch support. A new design is only one part of a successful migration.
Compare Kydos before you sign
Kydos web projects can be scoped around an existing site, with mobile, SEO foundations, conversion routes and integrations considered before launch.
See Kydos Manchester Web DesignFrequently asked questions
Should I redesign or completely rebuild my website?
That depends on the platform, current architecture and the problems you need to fix. Ask agencies to explain which parts can be retained and which genuinely require rebuilding.
Can a website redesign hurt SEO?
Yes, especially if high-performing URLs, content or internal links are removed without a migration plan. SEO preservation should be discussed before development.
Should analytics be part of a redesign?
Yes. Existing measurement should be reviewed and key conversion events checked after launch so you do not lose visibility into performance.
Does Kydos redesign existing websites?
Yes. Kydos can rebuild or improve an existing website when its structure, mobile experience, conversion journey or integrations are holding the business back.
How should I compare redesign quotes?
Compare page scope, content, migration, SEO, forms, integrations, analytics, revisions, support and ownership, not only design style and total price.
What should I send an agency before requesting a redesign quote?
Share the current website, business goals, key pages, known problems, required integrations and the main action you want visitors to take.