Social media sits in the trust layer
Many prospective patients will check a clinic's social presence after discovering it through Google, a recommendation or an advert. The feed therefore needs to answer credibility questions quickly.
A useful clinic content mix
- Practitioner-led education
- Consultation process and what to expect
- Clinic environment and team
- Responsible FAQs
- Non-promotional educational content
- Patient journey content where consent and advertising rules allow
- Clear routes to book or enquire
What should a social media agency actually handle?
The answer depends on the package, but you should be clear about strategy, content planning, copy, design, video editing, posting, community management, reporting, paid social and lead follow-up. If an agency says it is managing growth, ask which of those stages it is actually responsible for.
Kydos' current social plans run from Starter at £165/month through Visibility, Pipeline and Partner. Higher plans add more lead-generation and follow-up infrastructure.
What should the clinic measure?
Reach and engagement can show whether content is being consumed, but they are not the end goal. Track profile actions, website visits, consultation enquiries, qualified lead volume and the assisted role social plays in conversions.
Need consistent clinic content with a clearer commercial role?
We can build the social plan around visibility, trust, lead generation and follow-up rather than posting for the sake of posting.
View social media management