Start with the commercial job the provider has to solve
Clinic SEO should connect treatment intent, local relevance, trust and enquiry tracking. A proposal built mostly around generic wellness articles may produce traffic without improving the services the clinic actually wants to grow.
Write that objective into the brief before requesting proposals. It gives every shortlisted provider the same starting point and makes vague feature lists easier to challenge.
Compare the proposal line by line
| Compare | Ask before signing |
|---|---|
| Treatments | Which treatment pages receive priority? |
| Local SEO | How are Manchester, Google Business Profile and genuine catchment areas handled? |
| Content | Who checks clinical accuracy and promotional wording? |
| Technical SEO | Who implements fixes uncovered by audits? |
| Reviews | How does the strategy use genuine reputation signals without manufacturing reviews? |
| Reporting | Are consultation actions connected to organic search? |
The sector-specific issue your shortlist should understand
A clinic agency should understand that treatment information needs careful approval and that local conversion often depends on practitioner trust as much as rankings.
Ask the provider to explain how this changes its recommended scope. A useful answer should affect the actual pages, campaigns, content, tracking or workflow being proposed.
Ask for proof that matches the work you are buying
Ask for the proposed keyword-to-page map and the exact measurement plan for calls, forms or bookings.
Proof should help you evaluate capability, not pressure you into a decision. Where client data cannot be shared, a provider can still demonstrate its process, live owned properties, sample deliverables or anonymised implementation detail without inventing results.
Agree ownership and access before work begins
Clarify which accounts, domains, platforms, analytics properties, creative files and source data belong to your business. You should also know what remains accessible if you change supplier later. Ownership is easiest to agree before the first invoice is paid.
Make reporting answer a buying question
Ask what the provider will report and which decisions those numbers will change. A useful report should connect activity to the objective in the brief, whether that is qualified enquiries, bookings, quote requests, purchases, visibility for priority commercial pages or another defined outcome.
Watch for this red flag
Choose the provider that can explain what is not needed yet
A strong proposal does not have to be the biggest one. The provider should be able to separate essential first-stage work from items that can wait until there is evidence to justify them. That is often a better sign of commercial judgement than a long feature list.
Put Kydos into your shortlist
Compare the published Kydos scope against the providers you are already speaking to, then request a focused quote if the fit looks right.
Compare Kydos SEOFrequently asked questions
What should I compare between SEO providers?
Compare the exact deliverables, responsibility split, approval process, ownership, reporting, support and the commercial outcome the provider is expected to improve.
Should I choose a specialist agency for private clinics?
Specialist experience can help, but it is not enough on its own. Check whether the provider understands your buying journey, can implement the required work and communicates the scope clearly.
Should I ask for a proposal before hiring?
Yes. Give shortlisted providers the same brief so you can compare assumptions, exclusions, deliverables and commercial terms on a like-for-like basis.
What is a warning sign when comparing agencies?
The agency proposes mass-producing treatment or condition pages without a review process.
What proof should I ask to see?
Ask for the proposed keyword-to-page map and the exact measurement plan for calls, forms or bookings.
How can I compare Kydos with another provider?
Use Kydos' published service and pricing pages as one benchmark, then compare the other proposal against the same questions on scope, implementation, ownership and support.