Start with the commercial outcome
Restaurant PPC should turn local intent into bookings, calls, directions or orders. The agency needs to understand which actions matter for the venue and how seasonal demand, events and offers affect campaign timing.
A restaurant may not need more paid demand every day. Campaign timing should reflect capacity, profitable services, events and periods where additional bookings are genuinely useful.
Compare proposals on the same questions
| Compare | Ask before signing |
|---|---|
| Local intent | Which cuisine, area, occasion or venue searches are targeted? |
| Bookings | Can completed reservations be measured? |
| Calls | Are valuable phone actions tracked where appropriate? |
| Offers | How are menus, events or seasonal promotions handled? |
| Landing pages | Does paid traffic reach the most relevant menu or booking route? |
| Budget | How is spend adjusted around busy and quiet periods? |
Make implementation responsibility explicit
Ask the agency to map each campaign to the venue's booking, call, order or event-enquiry journey. Make sure links land on the page most likely to complete that action on mobile.
Put any dependency on your website, booking engine, ATS, CRM, branch team or another supplier into the proposal before launch.
Agree the measurement model
Track bookings or orders where possible, not just website visits. If the reservation platform limits attribution, agree which proxy actions are reliable and where uncertainty remains.
Separate platform diagnostics from the business outcomes that determine whether the campaign is useful.
Protect account ownership and data
Keep appropriate business access to advertising, analytics and CRM accounts. Confirm what happens to campaigns, audiences, data and creative if the supplier changes.
Ask for proof that matches the service
Ask for the proposed conversion actions and how the agency will handle attribution when the booking system is hosted by a third party.
A provider can demonstrate process quality through redacted structures or implementation evidence without inventing client outcomes.
Watch for this red flag
How Kydos fits
Kydos' paid-media services are custom quoted and can connect with social media, landing pages and analytics. Media spend remains separate from management fees.
Comparing providers now?
Use Kydos' published services as another benchmark.
View paid advertising optionsFrequently asked questions
How should I compare restaurant paid media providers?
Compare scope, targeting, implementation, tracking, ownership, reporting and the commercial outcome each proposal is expected to improve.
Should I choose the lowest management fee?
Not automatically. Compare media spend, landing-page work, tracking, creative and support that may sit outside the headline fee.
What should be agreed before launch?
Agree objectives, geography or audience, conversion actions, responsibilities, account access, budget boundaries and how lead or booking quality will be reviewed.
What is a warning sign?
The agency optimises for clicks and directions but cannot show whether the restaurant actually receives more bookings or orders.
What proof should I request?
Ask for the proposed conversion actions and how the agency will handle attribution when the booking system is hosted by a third party.
How does Kydos fit?
Kydos' paid-media services are custom quoted and can connect with social media, landing pages and analytics. Media spend remains separate from management fees.