Ask how much of the service is Google Business Profile management
Clarify whether the agency optimises categories, services, descriptions, photos and business information, and whether ongoing profile updates or posts are included. GBP work should also match the information on your website.
Check the location-page strategy before paying for dozens of pages
Ask whether the agency creates pages only for genuine service areas with meaningful local intent. Thin pages that simply swap Manchester for another town can create a weak site architecture and little value for visitors.
Compare local SEO deliverables
| Area | What to ask |
|---|---|
| Google Business Profile | Initial optimisation only or ongoing management? |
| Location pages | How are pages differentiated and internally linked? |
| Citations | Which listings are created or corrected? |
| Reviews | Does the agency advise on a compliant review process? |
| Technical SEO | Are local pages crawlable, canonical and mobile-friendly? |
| Reporting | Are local calls, forms and priority queries measured? |
Use real service areas, not every place on a map
A business serving Manchester, Salford, Stockport and Bolton may deserve different local content from a business that operates only in the city centre. The agency should ask where customers actually come from before creating the page plan.
Check how local SEO connects to the main website
Google Business Profile is only one part of the system. Service pages, internal links, contact information, local proof and site quality all support relevance and conversion once the user clicks through.
Ask about review strategy without buying fake reviews
A legitimate local SEO provider can help improve the process for requesting reviews from real customers. Avoid any service that proposes fabricated reviews or manipulative tactics that could put the profile at risk.
Choose the provider that can explain local lead quality
Map visibility and rankings matter, but the commercial outcome is whether the right local customers call, submit forms or book. Ask how the agency will connect local visibility to those actions.
Compare Kydos before you sign
Kydos Enterprise SEO includes local SEO and content optimisation alongside wider technical and on-page work.
See Kydos SEO ScopeFrequently asked questions
What is the difference between SEO and local SEO?
Local SEO adds location-focused work such as Google Business Profile, local pages, citations and local relevance to broader on-page and technical SEO.
Does Kydos offer local SEO?
Yes. Local SEO is included within the published Enterprise SEO scope.
Should every Greater Manchester town have its own page?
Not automatically. Pages should follow genuine service areas and search intent, with useful differentiated content.
Can an agency guarantee Google Maps rankings?
No credible agency controls Google's local results. Be cautious with guaranteed map-position promises.
Are citations still part of local SEO?
Consistent business information across relevant directories can support local visibility and trust, but citation volume should not replace stronger website and profile work.
What should local SEO reporting include?
Track local query visibility, Google Business Profile actions, traffic to local pages and useful conversions such as calls, forms or bookings.