Separate creative production from media buying
Ask whether the agency creates ad graphics and videos or only manages campaigns using assets you supply. Creative testing is a major part of paid social performance, so the responsibility needs to be explicit.
Confirm tracking before launch
Ask which conversion events will be tracked, whether website forms or bookings are measurable and how the agency verifies that events fire correctly. Optimising toward the wrong event can waste budget even when click metrics look healthy.
Compare Meta Ads management scope
| Area | Question to ask |
|---|---|
| Campaign setup | What account and pixel checks happen first? |
| Creative | How many concepts or variations are produced? |
| Audiences | How are prospecting and retargeting structured? |
| Budget | How is spend increased or reduced? |
| Landing pages | Who fixes conversion problems after the click? |
| Reporting | Are leads and quality tracked beyond clicks? |
Keep media spend separate from the agency fee
Make sure the proposal clearly distinguishes what you pay Meta from what you pay the agency. Kydos treats advertising spend as separate from management fees.
Ask how the agency decides when creative is tired
Paid-social performance can decline when the same creative is shown repeatedly. Ask how often the team reviews creative performance, what signals trigger new concepts and who pays for additional production if needed.
Check the follow-up journey for lead campaigns
If Meta generates enquiries, the commercial result depends on response time and lead handling too. Ask whether the agency can connect forms, CRM and follow-up or whether that responsibility remains entirely with your team.
Choose the agency that can explain what it will test first
A credible first-month plan should identify the initial offer, audience, creative angles, conversion event and budget boundaries. Avoid proposals that promise scaling before the account has produced useful data.
Compare Kydos before you sign
Kydos supports paid advertising within its wider PPC and paid-media offering, with media spend kept separate from management fees.
See Kydos Paid Ads OptionsFrequently asked questions
Is Facebook Ads the same as Meta Ads?
Meta Ads is the current advertising platform covering Facebook and Instagram placements, among others. Buyers still commonly use both terms.
Does Kydos manage Meta advertising?
Kydos supports paid advertising as part of its wider PPC and paid-media services.
Is ad spend included in agency management fees?
With Kydos, media spend is separate from management. Ask other agencies to show the same distinction clearly.
Should a Meta Ads agency create the ad creative?
It can, but not every management service includes production. Clarify graphics, video editing and filming responsibilities.
What conversions should I track?
Track the action that reflects your objective, such as a qualified form submission, booking or purchase, not only clicks or landing-page views.
How should I compare Meta Ads agencies?
Compare setup, creative testing, tracking, audience strategy, budget control, landing-page responsibility, reporting and lead follow-up.