Start with the commercial outcome
Estate agency SEO should help the right sellers, landlords or buyers discover the business in the areas it genuinely serves. The agency needs to understand branch structure, valuation intent and the difference between property listings and durable commercial pages.
Property inventory changes constantly, so the lasting SEO foundation usually sits in branch, service, valuation and area pages rather than depending on individual listings to carry the whole strategy.
Compare proposals on the same questions
| Compare | Ask before signing |
|---|---|
| Branches | Does each real branch or service area have a useful page? |
| Valuations | How are seller and landlord valuation searches targeted? |
| GBP | Is Google Business Profile work included for branch locations? |
| Listings | How are property pages handled when stock changes or expires? |
| Technical | Who fixes indexing, canonical or internal-link problems? |
| Leads | Can valuation and enquiry actions be attributed to organic search? |
Make implementation responsibility explicit
Ask the agency to map branch locations, priority services and seller or landlord intent before creating new pages. The plan should distinguish permanent commercial pages from short-lived property inventory.
Put any dependency on your website, booking engine, ATS, CRM, branch team or another supplier into the proposal before launch.
Agree the measurement model
Measure visibility for branch and valuation intent alongside calls, forms, booked valuations and other meaningful enquiries where tracking allows it.
Separate platform diagnostics from the business outcomes that determine whether the campaign is useful.
Protect account ownership and data
Keep appropriate business access to advertising, analytics and CRM accounts. Confirm what happens to campaigns, audiences, data and creative if the supplier changes.
Ask for proof that matches the service
Ask for a sample branch and service architecture showing how local pages differ and how valuation actions will be tracked.
A provider can demonstrate process quality through redacted structures or implementation evidence without inventing client outcomes.
Watch for this red flag
How Kydos fits
Kydos' SEO services are custom quoted and can include local SEO, technical work and content optimisation. Website implementation can also be coordinated where required.
Comparing providers now?
Use Kydos' published services as another benchmark.
View paid advertising optionsFrequently asked questions
How should I compare estate agency SEO providers?
Compare scope, targeting, implementation, tracking, ownership, reporting and the commercial outcome each proposal is expected to improve.
Should I choose the lowest management fee?
Not automatically. Compare media spend, landing-page work, tracking, creative and support that may sit outside the headline fee.
What should be agreed before launch?
Agree objectives, geography or audience, conversion actions, responsibilities, account access, budget boundaries and how lead or booking quality will be reviewed.
What is a warning sign?
The agency proposes hundreds of location pages for areas the business does not genuinely serve, with near-identical wording.
What proof should I request?
Ask for a sample branch and service architecture showing how local pages differ and how valuation actions will be tracked.
How does Kydos fit?
Kydos' SEO services are custom quoted and can include local SEO, technical work and content optimisation. Website implementation can also be coordinated where required.